Project:
Streaming Style Personality Quiz
Client:
Amazon Fire TV
Role:
Creative Technologist, Creative Lead, Copywriter, Producer, Project Manager
When Amazon Fire TV wanted a lifestyle experience focused on “vibes” rather than product sales, I envisioned a personality quiz that would transcend the limitations of typical online quizzes. The challenge was creating something genuinely personal that would give each user a result that felt truly human-crafted rather than algorithmically assigned.
I designed a system that required thousands of distinct copy segments to generate authentic, personalized results. To achieve this scale while maintaining quality, I first wrote foundational copy that established the tone, warmth, humor, and conversational cadence. Then I engineered prompting frameworks that allowed AI to amplify my human voice, not replace it. This process let me create thousands of nuanced copy variations while preserving the authentic, handcrafted feel that makes personality quizzes engaging.
The final experience on WhatsYourStreamingStyle.com combines these modular text elements with custom visual designs, creating unique “streaming style” profiles that feel individually crafted for each user. Unlike typical quizzes that funnel users into a handful of generic categories, our approach delivers genuinely personalized results that continue to engage users today.
