Hi, I’m Jason Dukes
A creative technologist & storyteller in Los Angeles. For the past 15+ years, I’ve been transforming complex technology into meaningful human experiences. I believe the most powerful innovations happen when we respect people’s intelligence and create genuine value for our audience.
A little bit about me
My work has taken me from New Jersey to Ghana, teaching me that while technology knows no borders, its implementation must respect local contexts. These experiences have reinforced my belief that successful innovation isn’t just about what’s technically possible; it’s about understanding your audience and creating solutions that enhance their experience, whether that’s through training programs that exceed participation goals by 20% or digital campaigns that generate 39M impressions against a 1M goal.
Today, I specialize in:
- Creative Direction & Creative Technology Strategy
- Multi-platform immersive experiences (AR/VR/Web3, experiential, interactive environments)
- Digital campaign conceptualization and execution
- Learning Strategy & Educational Technology Solutions
Empathy first, always
Years ago at Apple, a customer came in before her grandmother’s wake with a corrupted photo slideshow. She didn’t just need data recovery; she needed someone on her side in that moment. People bring you life problems that happen to have a technical component. I’ve built everything since on that principle.
The road here
Apple Genius and the inaugural Apple Retail Corporate Program (<1% acceptance) · a founding L&D Manager who helped build Microsoft retail training from zero, with templates in 100+ stores · General Manager, Microsoft
Redmond · 250,000+ retail pros worldwide · award-winning “Surface After Dark” experiential launch program
Los Angeles · Warner Bros. Discovery, Amazon, Meta, Microsoft, Ticketmaster
AI enablement, creative technology, executive training