Streaming Style Personality Quiz

The challenge

Amazon Fire TV challenged us to create a lifestyle-focused web experience that sold “vibes” rather than hardware. They wanted a highly shareable piece of content that would generate warm brand affinity without feeling like a traditional ad. The result was “What’s Your Streaming Style,” an interactive personality quiz designed to deliver genuinely personalized profiles to users.

The massive challenge was scale versus specificity. To make the results feel authentic rather than generic, we needed thousands of unique copy variations. Writing these manually would have taken weeks.

What I did

I designed a solution using large language models to bridge this gap. First, I wrote base copy segments that nailed Amazon’s specific tone. Then I developed a prompting framework to generate thousands of unique, on-brand variations from that source material. To manage quality control, I built a custom review database in Google Sheets that allowed the client to review and approve this massive volume of content in a single day rather than weeks.

We also faced a critical design hurdle mid-project when our approved full-color visual direction was flagged for strictly adhering to Amazon’s color palette. I pivoted the creative strategy to bold, expressive line drawings that represented streaming genres, allowing us to maintain visual distinctiveness without breaking brand guidelines.